This sign reads ‘welcome’ in Urdu. It hangs above one of the entrances to the art gallery, its bright neon beckoning visitors in – well, at least visitors who have a grasp of ceremonial Indo-Persian concepts of welcome and the right vocabulary.
Some might suggest that given that most people walking past the art gallery don’t know what it means, so it doesn’t actually end up welcoming that many visitors.
But I would argue that an art gallery is the perfect place for a super neon sign like this, beaming out in the gloomy Manchester darkness, beckoning people towards it. Manchester Art Gallery is a great location for experiencing not only welcome, but also concepts that might not be immediately obvious to us.