Evaluating electronic media

In Museums on July 14, 2009 at 11:59 am

I’ve had a letter printed in the Summer 2009 edition of Museum Practice (MP) magazine. MP is the sister publication of Museums Journal (MJ), both of which are  published by the Museums Association in the UK. While MJ is a monthly magazine devoted mainly to news, reviews and the strategic direction of the museum sector in this country, MP is a more reflective, quarterly publication which aims to highlight best practice across the sector and give lots of practical examples of work going on around the world.

My short letter was in response to a series of pieces in the Spring issue about technoligical advances in interpretive media in museums. I just wanted to make sure people were aware that while we are all keen to develop new and exciting means of interpreting museum objects for visitors, it’s important to bear their skills and needs in mind. And that it’s possible to quite easily and cheaply evaluate this with visitors.

If you’re a member of the Museums Association and have a log-in you can read the letter here.

We did some really straightforward, but incredibly worthwhile, formative evaluation of electronic media at the British Museum before I left there earlier this year. And now I’m freelance I’m still available to carry out evaluations using questionnaires, surveys, focus groups and observed visitor study sessions.

Do get in touch if you’d be interested in hearing about my work in this area.


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